Every entrepreneur knows that if you provide a quality service, your clients will take care of the promotion for you. It always makes me chuckle when people ask me “how can I get more clients”. This post will provide you with 5 ways to promote your business online that work always and ensure you have no issues attracting new clients.
1. Describe your services in one sentence
A simple, clear and direct way to describe your service is to use the who, what and why. The who is the person or company who will be using your product or service. The what is what they are getting from you. The why is why they are interested in what you have to offer them.
The one sentence is your elevator pitch. It’s the first thing people will hear about your business, and it can make or break your success.
The question is: how do you craft this one sentence?
It’s important to know that there’s no one-size-fits-all approach. Every business is different, and every business needs its own unique description. But there are some general guidelines that can help you get started.
Here are a few tips for writing a powerful one sentence marketing message:
Focus on benefits:
Instead of describing what you do, focus on what your customers get from working with you. If you offer a service, describe how it helps your customers; if you sell products or services, describe how they improve their lives in some way (or make them feel like they’re improving their lives)
Keep it short :
but not too short! A good one-sentence marketing message can be as short as 30 words or fewer (but should never be shorter than 20). That’s because the shorter it is, the easier it is for people to consume and remember — which means they’re more likely to recall it later when they’re looking for services like yours.
Keep it simple and clear :
The key to writing a good description is to keep it simple and clear. Don’t try to sell your service in the description. Instead, use it to set the tone for your business and show off why people should choose you over the competition.
If you’re a freelancer or consultant, use the description to explain what makes you unique and different from other businesses in your field. If you run an e-commerce store, give customers some idea of what they can expect when they buy from you and why they should choose your product over another one.
The best way to write a good description is by using phrases that show rather than tell. For example:
“I’m here to help you grow your business!” or “I want to help make your life easier!” or “I’ll do whatever it takes!”.
2. Present the result of your services
You have a great product or service to offer, but you don’t know how to present it. You’re not alone. Many small businesses struggle with presenting their products and services in a way that engages customers and increases sales.
While there are plenty of tips for crafting your product’s story, here are five simple ways you can use storytelling to boost sales:
1. Tell stories about how your product or service helped others
2. Share personal stories from your life that relate to the product or service you sell
3. Create an interactive story where customers get involved by asking questions and making decisions that affect the outcome of the story
3 . Create valuable content first before asking for anything
The first step in promoting a successful business online is to create valuable content. You need to build up trust, credibility and authority with your audience. This will help you get more sales later .
Your goal should be to provide something of value to your prospects without asking for anything in return. This builds trust and makes people willing to buy from you later on down the road when they’re ready to make a purchase.
Content marketing is a popular way to attract new customers and build relationships with existing ones. It’s all about creating valuable content and then sharing it with your audience.
But before you can start writing or shooting videos, you need to have a plan. What do you want to say? Who’s the audience? And how will you reach them?
4 Anchor Your Services:
The process of anchoring your services is simple, but the results are powerful.
You can anchor your services by adding a statement to your website that highlights what you do or how you help.
• “We help people get out of debt”
• “We help business owners grow their sales”
• “We help parents teach their kids financial literacy”
The point is that whatever you do, you can anchor it in a way that captures attention and makes people want to learn more about you.
Here are some tips on how to anchor your services:
1. Create a sense of urgency and scarcity. You might say something like, “I only have three spots left for my $599 course,” or “I can only offer this deal for the next 24 hours, so jump on it now.”
2. Use numbers and percentages. If you want to make your offer seem more valuable, use phrases like “90% off” or “up to 50% off.”
5. Social Proof and Testimonial
Social proof can be an effective marketing tool that allows you to convert more leads into sales. When someone sees how many other people have purchased your product or service, they immediately feel like they should be doing the same thing.
Testimonials are a great way to promote social proof. A testimonial from someone who has purchased your product or service can be very powerful, especially if it’s from someone who has a high profile in their industry or field of business. Testimonials are also great because they provide reassurance that others have had good experiences with your product or service and are willing to share their opinion publicly on any platform you want them to share it on (e.g., your website, blog post, Facebook page).
It’s also a very strong sales tool. People who have bought from you before are more likely to buy from you again, and that makes it easier for you to sell to them.
You can use social proof in several different ways:
When someone lands on your website, give them an idea of how many other people have already visited. When someone buys something from you, ask them to leave a review or testimonial. Use reviews and testimonials from other customers on your site (but make sure they’re authentic). Have your happy customers promote you on social media and through word of mouth. If someone mentions an issue with your product or service, respond quickly and apologetically — then offer a refund or discount if necessary.