In today’s digitally driven world, everyone wants to be seen as a brand, I will be sharing with you 10 digital strategies that you should be using to elevate your digital presence and take your social media footprint and digital image to the next level.
Regardless of your business model or the size of your company, it’s imperative that you have a website to attract and convert potential customers. Nowadays more than two-third of the world population is connected to the internet. For example, according to statista.com 23 % of the entire Canadian population uses a smartphone. And this figure continues to grow every year. Simply put, if you want to reach out to more customers and grow your business, you’ll need a website where you can connect with your target audience by answering the queries they are searching on Google and reaching them at the moment they are looking for the answers you provide.
In this article, we will discuss ten ways you can use to elevate your digital presence.
If executed properly, the strategies listed below can definitely lead to a significant increase in sales, leads, and market share.
This article is going to share with you 10 different ways that you can use to grow your business online.
10 ways you can grow your business online… No matter what industry you’re in, there are a handful of things that you can do to increase your website traffic and convert those visitors into leads or sales.
What is Digital Presence?
Digital presence is the online visibility and influence of a company, brand or individual. The word “digital” is used to describe this online presence in contrast to physical presence, which is the appearance of an organization, person or product in the real world.
The concept of digital presence has become more important as technology has advanced and people spend more time online. The World Wide Web gives everyone in the world access to information and a means to communicate with anyone else on the planet. For companies, this means an opportunity to create relationships with customers anywhere on earth via their website, social media accounts, and video channels.
If you don’t already have a website for your business, you need to build one. It should be a professional-looking site with information about your business and the services you provide. A blog is also important for building an online following of customers interested in your industry.
If you want greater visibility, awareness, and credibility in the marketplace, you need a strong digital presence – one that’s being noticed, understood, and valued.
Four Questions to ask yourself In order to build a strong online presence
– Who is my audience?
– What do I have to say about it? – How can I get their attention?
– Are they going to trust me with their time and attention?
– What makes your business unique and different from other businesses?
You don’t need millions in order to be successful online. In fact, success is directly tied to doing something you love that benefits others.
Building a Web Presence – 10 Free and Easy Tips
Below is the list of 10 ways that you can use to grow your business online.
1 . Choose a good domain name and good hosting:
Choosing a domain name for your business or brand is one of the first things you need to do. It is one of the most important factors in how well it will rank, especially in search results. A good domain name helps customers easily recognize and remember your brand on the Internet which makes it easier for them to come back to you, again and again, you can continue reading this topic in this article
Hosting is the place where your website files are stored, and a host is an online service that provides space for these files. When you register a domain name, you’ll need to specify which host you want to use to manage your web hosting account. You can choose from several different kinds of hosting accounts, each with its own level of support and features. Depending on your business’s specific needs, you may want to consider a variety of different hosting options. read more about web hosting.
2. Get a credible , modern and mobile friendly website
The first step in having a strong digital presence is to create a business website.
You can also create social media profiles on sites such as Facebook, Twitter, and LinkedIn. Focus on writing good content that will attract visitors to your website and social media pages.
You must follow these procedures in order to do so.
Step 1 : Choose The Right Platform :
Choosing the right platform for creating your website is extremely important. If you are looking to grow your business online, you will want to make sure that you choose the right platform. The first consideration that you need to make is if you plan on using a free website builder or if you will be paying a monthly fee to have access to premium features. Depending on your specific business needs, there are several platforms available for creating and managing your website. but I advise you
and there are many platforms out there. You have options like WordPress, Joomla , Weebly , Magento,Drupal, Tumblr, SquareSpace, Wix, and more.
check this article for more details.
Step 2 : Choose the right theme :
Choosing the right theme for your website is an important step in the website creation process. It can help you set the tone of your business, and it will make your site look more professional. Choosing a theme that reflects your business is also a sign of respect to both your customers and to search engines.
As your site represents your business, it should be :
- Good design and layout :
The first thing people notice when they land on your site is how it looks. Does it look professional? Is it easy to navigate? Is there some kind of theme or organizational structure to the site? Having a poorly-designed website tells visitors that you’re probably not very professional either. Your site should be easy to read, with clear labels and well-organized navigation. This can be accomplished by using simple fonts and making sure the information on the page is laid out logically.
- Responsive :
Make sure your site loads quickly and is compatible with mobile devices. Good web design has to be easily accessible for all users, including those who access the internet from their phones or tablets. If you have a slow-loading site, don’t expect anyone to stick around. A delay of even just a few seconds can cause impatient visitors to leave before they see what you have to offer them.
Now Let’s move on to the second method:
3. Use Social Media Marketing:
Social Media Marketing has become one of the most convenient ways to reach out to customers and potential buyers. You can use this strategy anywhere and anytime without any geographical limitations
Social media marketing is a great way to grow your business! It’s also fast, easy and inexpensive. You can use social media to:
Social media marketing is a great way to grow your business! It’s also fast, easy and inexpensive.
You can use social media to Grow your audience and customers Build a community around your brand Drive traffic to your website or blog Increase sales Expand your business network and build relationships with industry experts. If you’re not using social media to market your business, you’re missing out on a great opportunity. the best way to dive into, get acquainted with the main sites: youtube, Facebook, Instagram, TikTok, Twitter, LinkedIn, and Pinterest. One of these sites might be more appropriate for your goals than others. , take the time to learn about each site. Who are the users? What kind of content do they share? What kind of content gets shared and commented on most frequently? Answers to these questions will help you tailor content.
tips that can help build a strong social media account
- Reach Out To Influencers in Instagram and youtube
- posting every day on Instagram and tiktok
- Optimize Youtube Channel to Get More Subscribers, Watch Time, and Views
4. Boost Your Site’s Search Engine Optimization Strategy
Search engine optimization, often abbreviated as SEO, is the process of improving search engine rankings. This is usually accomplished by optimizing the content of a web page to achieve a higher rank in search engines’ organic or natural search results.
Trying to optimize your business’s site can seem like an absolute nightmare due to the various complexities involved in getting the right content and keywords in place in order to improve your site’s ranking. But with the right tools and strategies, you will be able to boost your site’s SEO and watch your traffic increase on a daily basis.
[For more details read this article, we’ll talk about how to get started with SEO for your website and how you can easily improve it.]
5 : Improve your online presence with advertising:
One of the best ways to spread your voice around is through advertising and marketing. Whether you’re a seasoned pro or someone who’s never tried it before, online advertising offers a whole new world of opportunity for your business. If you’ve been working on developing a larger audience, advertising is a great way to improve your online presence and get some exposure outside of social media.
6 : Create A business blog into your website:
Creating a business blog into your website is a great way to attract potential customers, engage your audience, and keep them coming back. But if you’re not careful, adding a blog can become a time-sucking black hole that keeps you from focusing on your business.
7 : Create an Email List:
Marketers use email lists to connect with their customers and prospects. Email marketing is one of the most cost-effective ways to promote your products and services, build your brand, and generate leads.
The best way to build an email list is to capture the email addresses of people who visit your website. This can be accomplished in many ways: by placing a signup form on your homepage, by offering a free ebook or report in exchange for an email address, or by offering some other incentive for people to opt-in (for example, a discount on their next purchase).
Once you have your subscriber list, it’s important to keep them engaged. Send them content like articles, tips, and industry news that will keep them interested in what you’re doing. You should also send them special offers and discounts from time to time.
Email marketing is essential for any company that wants to succeed online. You can create your own mailing list using a service like MailChimp or Constant Contact or you can sign up for email service from another provider such as AWeber or iContact. Whichever service you choose, it’s important that you maintain consistency between the emails you send out and the quality of the content they contain.
8 : Build relationships with lots of different people:
Relationships are absolutely key to having a successful online business. You have to establish yourself as an authority in your niche in order to get other people to want to refer business your way. You also have to be able to convince those people that you can provide them with products or services that would benefit their businesses as well.
The best way for you to do this is by establishing yourself as an expert in your field through :
- Content marketing, which is using articles and videos on a blog or website in order to attract potential customers and establish yourself as an expert in your field.
- Conference talks
- free webinars etc…
9 : Choose a project management platform:
Once you get your business off the ground, you’ll need a way to organize and manage your work. A good project management platform can help you streamline your workflow and keep everyone on task.
10 : Analyze Your Results:
Analytics is the best way to understand your customers’ needs and find out which tactics work best for your business. This is a great way to grow your business by putting more money in the pockets of your products and services. The only way you can do this is by using analytics and putting in the hard work so you can be successful!
As much as we’d like to think that there’s no magic formula to online success in marketing and public relations, there really is a science behind it. As such, designers and businesses should take the time to fully understand what drives the value of your brand in order to make sure that you are represented in the most effective way possible. After all, it can be a competition out there, between business and business or business and consumer. How your brand stacks up with others is key when determining its market value, so don’t fall behind by investing too little into your digital presence for 2022.