Email marketing is one of the most powerful ways to grow your business in just a few minutes per day. Even though 90% of internet users check their email at least once a day, businesses are not doing enough to build relationships with customers through business emails. Default settings make it easy for you to create marketing emails that people actually want to read. In this article, you will learn about small business email marketing strategy & tips for 2022.
Table Of Content
- What is Email Marketing
- Why you should use Email for marketing your business?
- How Does Email Marketing Work?
- 7 Steps For a Successful Small Business Email Marketing Strategy
- Tips and Tricks of Email Marketing For Small Businesses
What is Email Marketing?
Email marketing is a strategy used to promote your business to its targeted customers by sending them valuable and targeted information via email. Email marketing is cost effective, simple, and quick way to spread the word about your brand. While email marketing once had a bad reputation because of its abuse by companies, it has now become useful channel for both small and large businesses.
Why you should use Email for marketing your business?
Why should your organization start an email marketing campaign? Because it works! Other types of digital marketing may have more buzz and excitement but email has never lost its charm. Email is the best way to attract and retain consumers’ attention, which is priceless. If done right, email marketing can generate the maximum ROI for your business.
71% of B2B marketers and 88% of B2C marketers say that email marketing is an effective tactic for driving customer engagement. If you’re wondering why businesses should use Email marketing for their business, here are the reasons why.
1. Build credibility
2. Boost sales
3. Strengthen relationships
4. Learn what works
5. Reach people on any device
6. Look professional
7. Get immediate results
8. Generate leads
9. Promote services
10. Attract new clients
How Does Email Marketing Work?
Email marketing relies on a simple concept: send an email to a group of people who are interested in what you have to offer and hope they take you up on it. The idea is that if you send enough interesting emails, people will click on them and purchase your product or service. The more sophisticated approach involves sending multiple emails over time, each with a different ‘call to action’ and unique offers. By targeting different audiences over time, you’re expanding your reach without spending more money.
Since email marketing is such an effective form of advertising, it’s no wonder there are so many companies offering to do it for you. You can pay an email company to create an email template and send out your messages for you, or you can manage it in-house with some guidance. Either way, email marketing isn’t as hard as it seems once you have the right tools at your disposal.
7 Steps For a Successful Small Business Email Marketing Strategy
Prior to launching a campaign, you should establish your email approach. There are various steps to follow in order to do this effectively:
Step 1: Set your email marketing goals :
The first step in any email marketing strategy is to decide what your goals are. It’s not about getting people to buy from you, it’s about turning them into customers and creating relationships with them that will last.
Step 2: Define your audience :
Once you’ve defined your goals, you need to define your target audience. Who are you trying to reach with your email marketing? What characteristics do they have in common? Are they all based in the same country? How old are they? These questions will help you narrow down your target market and create a list of people that make up this broad demographic.
It’s important to note that while the goal of your email marketing is to get recipients to buy something from you, this doesn’t necessarily mean making a direct sale. It could mean getting them to sign up for your newsletter, download an ebook or whitepaper, or even visit one of your brick-and-mortar locations. When it comes down to it, what you’re hoping for is for them to take some sort of action that moves them closer to becoming a paying customer.
Step 3: Choose your email marketing service provider :
Systeme and Get Response are two of the most interesting tools on the market today, providing landing pages, SMS marketing, and transactional emails among their many features. [if you’re interested in learning more about how to choose between the two, check out this article.](soon)
Step 4: Start building your list :
Your website is a perfect place to start building your email list. Think about it, you already have an audience coming to your site, so why not turn them into subscribers. The best place to start is on your home page by offering something valuable in exchange for the visitor’s email address. Many companies use this method to build their list and it works very well.
This might be an ebook, a video series or even something simple like a newsletter. By giving away something of value in exchange for their email address you are building trust with that visitor and at the same time making it easy for them to join your list. Who knows maybe they will even become a customer and make a purchase from you in the future. There are lots of ways to build your list and many of them are free to try such as: – Give-aways – Joint Ventures – Blogging – Guest Posting – Affiliates – Free Printables – Free E-books …
Step 5: Decide which emails to send :
Create a schedule for your email marketing based on the season, holidays, and major events in your industry.
Tip : Set up an editorial calendar If you are new to email marketing, it can be overwhelming to figure out how to schedule your email blasts. To help you stay organized and make sure you’re sending relevant emails, set up an editorial calendar. This is simply a spreadsheet that contains the dates of all your emails sent over the next 12 months (or even longer). This will not only keep you organized but it will also allow you to plan ahead and create a cohesive strategy.
Step 6: Design and craft your emails :
Paying attention to the details is always important, especially in email marketing. Good design makes a huge difference in how many click on your call-to-action and whether or not they convert. Your call-to-action should be large and immediately noticeable, but at the same time subtle enough that it doesn’t stand out too much from everything else on your page. You don’t want to distract from your content or accidentally make people think your email is spam.
Short and sweet wins the race when it comes to subject lines. You have less room to work with than you think – in fact, a lot of email service providers will cut off long subject lines after about fifty characters. The best subject lines get right to the point, address their recipients by name, and are easy to read.
Step 7: Track the results :
You must track the results, evaluate the data, and change your technique to optimize your results after you begin sending your emails.
It’s critical to analyze email marketing data if you want to be successful. It’s the only way to figure out what works and what doesn’t, so you can stop wasting time on strategies that don’t work and instead put your efforts where they’ll have the most impact.
How many people opened your emails?
Who opened which email?
What did they click on?
Who opted out of your emails?
… and so on.
Tips and Tricks of Email Marketing For Small Businesses :
Keep these tips in mind while executing your email marketing strategy:
1. Get the frequency right: To ensure that your consumers and subscribers don’t forget about your business, send out marketing emails on a regular basis.
2. Craft compelling subject lines : You must be able to capture the attention of your readers right away. You’ll be able to express a compelling proposition with a fantastic email subject line.
3. Be brief : Keep your email communications brief and sweet to avoid losing subscribers. Long emails have been proved to lead to decreased open rates, so keep them short and sweet.
4. Make text scannable : Make sure your emails are created and arranged in such a way that even people who scan emails can pick up on the main elements.
5. Personalize your email messages : You must segment your audience in order to send customized messages to each segment of your audience.
6. Use image alt tags .
7. Mobile-optimize your emails: Because the majority of people read their emails on mobile devices, it’s absolutely essential that all of your emails are mobile-friendly.
8. Include social media profiles : you can Increase subscriber engagement by including your social media profiles in your email marketing campaigns, along with a call to action asking readers to follow you on various other platforms.